Social Media 101 – Part 3 – Your LinkedIn Profile

Why Use LinkedIn?

LinkedIn Profile - Resume of Today
Your Digital Footprint

Sometimes I feel like an evangelist when it comes to one’s LinkedIn Profile. It seems I tell the same story over and over, from slightly different angles, but is it the same story. For those who want the summary – Get your LinkedIn Profile in top notch shape. Clean it up as if your were going on that ultimate interview. Polish it until the shine is so deep it is a mirror. Your profile is your meal ticket. LinkedIn is where many recruiters go fishing. LinkedIn is where references are checked, Your LinkedIn Profile is where the rubber meets the road for jobs, referrals, and references. LinkedIn is the Human Resources Department of the future. This may sound a bit extreme for some, so lets look at real world claims an see what we can bring to light. Continue reading “Social Media 101 – Part 3 – Your LinkedIn Profile”

Social Media 101 – Part 2 – Fundamentals

Social Media Fundamentals

Social Media Fundamentals
Social Media Fundamentals – How To?

Today we’re going to look Social Media. Social media seems to be today’s buzz. The hottest newest marketing thing, but really it is something you been doing all along. You interact with people, you engage them, you talk with them – remember that phrase talk with them – you mix all that up and people do business with the people they trust. This is important. This is the way business has been done for a long time.

Now for the question that is always going to be asked. A question that is going to be asked and seems to be asked over and over again is  What’s in it for me?

What’s in it for me?
I’m doing fine. If your business is great and you want to keep it just the way it is, then maybe you would be best to move along because you don’t need to change. Yes, for some businesses this can be totally ignored. That is a personal choice and small businesses, especially in smaller towns, or smaller markets just Continue reading “Social Media 101 – Part 2 – Fundamentals”

Social Media 101 – Part 1 – The Buzz

Social Media Beginnings, The Question is what is it? Where do I start? It is the Buzz of this year (and probably several years) is the phrase Social Media. Everyone is an expert. Speakers everywhere are casting their nets to rake in clients. Webinars promise the answer. Social Media secrets are being revealed by executives and movement leaders everywhere.

Each guru has their set of ‘secrets.’ The desire to find the magic bullet can be so intense that the research can go on and on and on. The list of things to do, sites to register, pages to write, search engine optimization tricks, branding , site metrics, return on investment, and a hundred more items seem to be beckoning to consume every minute of your day. What is one to do? Continue reading “Social Media 101 – Part 1 – The Buzz”

Social Media Foundations – Step ZERO

Social Media Foundations - Charley Carlin
Foundation Is First

Social Media Foundations

 

With the catchphrase of Social Media circulating wildly about, I find definitions vary all over the map. Rather than tie anything down or take anyone on about the best definition, I like to think of Social Media as simply communication. Communication with friends, prospects, customers, clients, vendors, suppliers and family. Social Media has been around for thousands of years, just under a few different names. Sitting around the campfire, people would tell stories about what was important to them. Whether it was their family, the local hunting grounds, their history, the weather or the encounters of the day it was Social and it was Communication.

Early Socail Media - Charley Carlin
Early Social media

Moving forward in time travelers were a source of stories and communications from far away places that most would never visit. Social Media in a later era is the newspapers that were inhaled from front to back to see what else might be happening in the town and other far away places.  Move to another era and the radio was a key source of the communications about happenings and prospects for the future. Magazines, newspapers, television, satellite, and internet now bombard many with so much communications that people are completely overwhelmed and often freaked out by the volume and the constant pinging. So what is one to do?

Work on the basics first. As simple as that statement sounds over and over again I encounter people ignoring the basics.

Announce your intentions. Tell everyone you know, encounter, run into, or do business with of your intentions. For the small business this is so critical, especially since your customers may be only in your town, or neighborhood, depending upon your business.

Simple Encounter One:

I tell the story of one fellow who upon simply telling his Facebook friends a tiny bit (a single posting) about his business to be sure they all knew. Well his business had been a bit slow, and then . . . a small flood of requests for work poured in. He got several comments – ‘I did not know you did that’ – concerning his service. Note this was an auto detailer. Since that initial single posting, He has had a nice increase in business. Oh was that simple and easy. Looking for a piece of instant upgrade and no cost. That one is hard to beat.

Simple Encounter Two:

 While I was working with an insurance salesman who was desiring more business and he knew he needed this ‘Social Media’ thing and he wanted work done upon his Facebook and twitter accounts. He had set up accounts over a year before, and they have only languished. I had encountered him before and asked if he had my card. He said yes and started looking through a giant piles of business cards. Are those leads I asked? Yes they are he replied. I said call them all first and add them to you address book properly grouped and get back to me if you still need help.

Woman-with-a-Broom-100x

An old Russian proverb is:

If you want a clean world, clean your own doorstep.

To translate this into social media lingo, clean up your connections, tell people you are in business and follow up with all your current leads first, meanwhile lets start to build your digital footprint. Lets install your Social Media Foundations!  See you in my next posting on Starting Your Social Media Profile.

As Always, Charley Carlin

Author - Charley Carlin
Charley

About the Author: As a Social Media Guide empowering others on the Internet is a passion. Charley lives in beautiful San Luis Obispo County on the central coast of California. Charley is regularly seen every December in a full red suit and hat.  Clear Thought, Clear Vision, and Consistent Action are his mantra. He and his wife, Anet,  travel the southwest extensively.